As you wipe the sweat from your brow and take a deep breath, consider this: How prepared are you to keep up with the ever-changing and dynamic world of online marketing? How will your business navigate the intimidating and complex waters of this new digital landscape? And, of course, what’s your competition up to in the now-dominant universe of Social Media? If you can feel your heart rate increasing and your chest tightening, don’t be alarmed. You’re not alone. Our industry is notoriously slow to adapt to changes in technology, perhaps even resistant. You can take comfort in knowing that even if you choose to completely ignore Social Media, you will always be able to find a group of like-minded nay-sayers to play your 8-track tapes with while sharing stories of dot-matrix printers and floppy disks.

However, if you, like we, are willing to rethink your marketing strategy and open yourself up to the multitude of possibilities for telling your current (and future) customers your story in a powerful, engaging and sustainable way, then you’ve come to the right place. And again, you’re not alone. TheSocialJeweler.com is dedicated to chronicling the best and worst of what the jewelry industry is up to in Social Media. We’ll tell you who’s creating the best fanpages on Facebook, who’s gaining customer loyalty through blogging, how to set-up smart email campaigns, how to integrate twitter into a winning store or product promotion and how to tie all these efforts into a cohesive and comprehensive Social Media strategy that’s just right for your company. TheSocialJeweler will bring you valuable information about current trends, forward-thinking prognosticators and how to apply these resources to your growth plans. The volume of information alone about Social Media can be overwhelming, not to mention the work involved in actually putting it to use. Let us help you, by sorting through it and bringing it to your digital doorstep in easily digestible and understandable form.

Regardless of our collective best efforts, blazing your trail into Social Media still carries with it some risk and often brings hard-to-measure reward. But, as the saying goes, “Better a diamond with a few flaws than a pebble with none.” Thank you for visiting TheSocialJeweler. We look forward to being your first-choice resource for everything Social in the jewelry world.