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The Social Jeweler is the culmination of several projects, most notably DiamondFans, the largest social media property for jewelry on Facebook. With nearly 350,000 fans, DiamondFans is THE place online to explore and experience the brilliance and charm of the world’s most precious gem – diamonds.
Ron Samuelson, its creator, is an established leader in social media for the jewelry industry. A regular speaker at JCK Las Vegas, he has been profiled numerous times in National Jeweler, InStore Magazine and the Wall Street Journal, among others. He has also created the Facebook Jewelers Network and is the CEO of his family’s retail jewelry store, Samuelson’s Diamonds, in Baltimore, Maryland. Ron has now made himself and his team of forward thinking and creative marketing people available to help others in the jewelry industry use social media and other digital tools to develop and increase brand awareness, communicate with new and legacy customers, and showcase product to an ever-growing online and mobile world.